Photo of Giulia Romana Mele

Working on life sciences and data protection issues, Giulia Romana Mele supports pharmaceutical, food, and biotech companies in EU and Italian regulatory compliance, and assists clients in negotiating a rapidly-changing regulatory landscape affecting the use of existing and new technologies.

Giulia helps emerging and leading companies in the life sciences industry achieving their regulatory and commercial goals, identifying potential issues and developing risk-minimization solutions.

She further provides strategic advice to global companies on complying with EU, UK, and Italian data protection laws, with a focus on emerging issues in the AdTech environment.

On June 23, 2022 the Italian data protection authority (“Garante”) released a general statement (here) flagging the unlawfulness of data transfers to the U.S. resulting from the use of Google Analytics.  The Garante invites all Italian website operators, both public and private, to verify that the use of cookies and other tracking tools on their websites is compliant with data protection law, in particular with regards to the use of Google Analytics and similar services. 

The Garante’s statement follows an order (here) issued against an Italian website operator to stop data transfers to Google LLC in the U.S., and joins other European data protection authorities in their actions relating to the use of Google Analytics (see our previous blogs here and here).

Below we summarize the Garante’s key considerations.

  • Google Analytics’ “IP Anonymization” feature

The Garante analyzes Google Analytics’ so-called “IP-Anonymization” feature, which allows the transfer of user IP addresses to Google Analytics after masking the IP address’ last octet.  The Garante finds that such feature constitutes a pseudonymization of the IP address, and not anonymization.  According to the Garante, the feature does not prevent Google LLC from re-identifying the user, given Google’s capabilities to enrich such data through additional information it holds, especially in circumstances where those users maintain and use a Google account.

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