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Jane Pinho

Jane Pinho co-chairs Covington’s Entertainment and Media Industry Group and is a partner in the Technology and Communications practice and the International Business Reorganization practice. She has advised international streaming services on their content acquisition strategies, on new product launches and global expansions, and on media regulation and licensing for the past decade.

Jane works with media industry leaders with global operations, including streaming services, video games and interactive entertainment companies, and social media platforms. She has particular experience advising in relation to the creation, acquisition, and distribution of digital content in the UK and Europe, in relation to the multi-territory launch, expansion, monetization and marketing of digital media products and services and in relation to compliance with the UK’s broadcasting, on-demand, video-sharing platform and online safety regimes, representing clients facing regulatory scrutiny. She also has experience advising media and technology companies on UK and EU consumer protection law, including on an investigation by the EU Commission and the Consumer Protection Co-operation Network.

Jane is also a key figure in Covington’s International Business Reorganization practice. She has managed global post-acquisition business reorganizations, pre-sale and pre-spin business separations and tax reorganizations for companies with substantial global footprints for more than a decade.

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On 10 July 2026, Ofcom published a package of draft materials as part of the third phase of its implementation of the Online Safety Act (the “Act”). While the Act already imposes baseline duties to tackle illegal content and to protect children (where a service is likely to be accessed by them) on all regulated user-to-user and search services, the 10 July package provides a set of additional duties targeted at the UK’s largest and most widely used online services.

The package is comprised of three connected strands:

  • The Register of Categorised Services. Ofcom published its long-awaited register, formally designating services across Category 1, Category 2A, and Category 2B, together with a list of “emerging” Category 1 services.
  • Consultation: Draft Fraudulent Advertising Codes of Practice (Category 1 and 2A): The draft codes of practice set proposed measures for how the largest user-to-user and search services should tackle paid-for fraudulent advertising.
  • Consultation: Draft Additional Duties Code of Practice and Guidance (Category 1 only): The draft codes of practice and associated guidance address user empowerment and identity verification, protections for certain public-interest content, terms of service, complaints, and freedom-of-expression and privacy assessments.

This post focuses on the third strand—the additional duties for Category 1 services.

Continue Reading UK online safety update: Ofcom’s Category 1 proposals and DSIT’s latest response to “Growing Up in an Online World”

The UK Government today announced that it intends to ban social media platforms from offering services to children under 16, alongside wider restrictions on certain online functionalities that the Government has identified as harmful to children.

The announcement follows the conclusion of the Department for Science, Innovation and Technology’s (“DSIT”) consultation, “Growing up in the online world,” which received more than 116,000 responses (we originally wrote about that consultation here). The Government intends to bring the first regulations to Parliament before the end of the year using powers created by the Children’s Wellbeing and Schools Act 2026 (“CWSA”), with protections expected to come into force in Spring 2027. Today’s announcement is the latest in a series of significant developments reshaping the UK’s online safety framework. We summarize some of these latest developments below.

Continue Reading Online Safety in the UK: Social Media Ban for Under 16s and Other Recent Developments

In a recent addition to the EU’s evolving digital rulebook, the European Commission has published a set of Guidelines under the European Media Freedom Act (“EMFA”). The Guidelines advise very large online platforms, as defined under the Digital Services Act (“DSA”), on how to set up a functionality that lets media organisations identify themselves—and, in doing so, unlock a set of procedural protections when it comes to content moderation.

Continue Reading European Commission Issues Guidelines on Article 18 of the European Media Freedom Act

Consumer protection law across EMEA continues to evolve rapidly in response to digitalization, emerging technologies (particularly AI) and the continued expansion of online commerce. As we move into 2026, regulators are preparing significant reforms that will reshape business obligations and strengthen consumer‑protection enforcement. Below is an overview of the most important developments to watch this year.

Continue Reading What to Watch in 2026: Key Developments in EMEA Consumer Protection

On November 19, 2025, the European Commission unveiled its 2030 Consumer Agenda, setting out priorities for EU consumer policy over the next five years. Below is an overview of the six key measures most relevant to industry.

Continue Reading European Commission Announces 2030 Consumer Policy Strategy

The Commission has issued a call for evidence in relation to its 2026 evaluation and review of the Audiovisual Media Services Directive (“AVMSD”). 

The AVMSD came into force in 2010 and establishes the EU’s regulatory framework for audiovisual media services.  It governs the EU level coordination of national legislation on all audiovisual media, including traditional TV broadcasts and on-demand services.

The first review of the AVMSD was carried out in 2018 and resulted in the introduction of new provisions governing video sharing platforms.

Under Article 33 of AVMSD, the Commission is required to assess the impact and added value of the AVMSD and present an ex-post evaluation report, accompanied where appropriate by proposals for reviewing the Directive, by 19 December 2026.  This second review of the AVMSD is also part of the Commission’s commitments in the recently announced European Democracy Shield, which aims to foster the EU media sector to achieve stronger and more resilient democracies. 

Continue Reading The European Commission calls for evidence ahead of its 2026 evaluation and review of the Audiovisual Media Services Directive

Digital contracts and subscriptions have significantly increased, with the subscription economy tripling since 2017, according to the European Commission’s Digital Fairness Act Fitness Check. However, the Fitness Check points out that the number of issues with digital subscriptions, such as difficult cancellations, automatic renewals without reminders, and unclear subscription terms, have also increased. The Commission proposes to tackle these issues in its proposed Digital Fairness Act (“DFA”), which recently entered its consultation phase (see our blog post here).

This post briefly highlights certain issues with digital subscriptions identified in the Fitness Check, outlines how these issues are currently regulated in the EU, and considers the Fitness Check’s proposals to address these issues. It is the fourth post in our series on the upcoming DFA – previous posts covered influencer marketing, AI chatbots in consumer interactions, and personalised advertising and pricing.

Continue Reading Digital Fairness Act Series — Topic 4: Digital Subscriptions

On July 17, 2025, the European Commission launched a “call for evidence” and public consultation on the Digital Fairness Act (“DFA”), an anticipated new consumer protection law. The Commission seeks feedback on existing EU consumer protection laws and on proposals for how the DFA could address the following two problems with the existing laws, as identified through a “Fitness Check” of EU consumer law published in October 2024:

  • Lack of digital fairness for consumers. This particularly affects vulnerable groups such as minors, offering them suboptimal choices that can lead to financial harm, loss of time, negative health impacts, and indirect effects like environmental costs.
  • Unclear rules for businesses and market fragmentation. This results in increased business costs, hampers cross-border trade, leads to missed opportunities, and causes unfair competition, particularly from non-EU traders.

The Commission has also emphasized its objective to enhance the EU’s competitiveness, aiming for simplification of consumer protection rules and the removal of barriers within the EU Market. This includes efforts to achieve greater legal certainty regarding unfair commercial practices. The goal is to address enforcement deficiencies, regulatory gaps, and market fragmentation, as some Member States have regulated or are considering new regulation in these areas.

Continue Reading Help Shape the New EU Consumer Protection Law: Join the Public Consultation on the Digital Fairness Act

n June 2025, the Court of Justice of the European Union (CJEU) delivered important rulings clarifying the application of the EU Unfair Contract Terms Directive (UCTD), which protects consumers from unfair standard contract terms that have not been individually negotiated. The UCTD ensures such terms are transparent, clear, and balanced; unfair terms are not binding on consumers and may expose businesses to enforcement actions.

This blog post highlights four significant cases decided in June 2025. These cases involve preliminary references from national courts to the CJEU to clarify whether national laws are aligned with EU law.

Continue Reading Overview of Key CJEU Rulings on EU Consumer Protection Law of June 2025

On June 26, 2025, the Council and the European Parliament reached a provisional agreement on modernizing the EU’s framework for alternative dispute resolution (ADR) in consumer matters.

The current ADR framework—established in Directive 2013/11/EU (ADR Directive)—has not been amended since its adoption in 2013. As noted in our previous blog, the European Commission recognized the need to modernize the system and, on October 17, 2023, proposed a legislative package to (i) amend the ADR Directive, and (ii) repeal the Online Dispute Resolution (ODR) Regulation, which created the European Online Dispute Resolution (ODR) Platform, on the basis that this platform was infrequently used. The ODR repeal regulation was formally adopted on November 19, 2024 and the ODR Platform will be discontinued on July 20, 2025. Since then, the focus has shifted to finalizing a reformed ADR framework.

Continue Reading Council and Parliament Agree on Key Reforms to the EU ADR Framework