On July 1, 2025, California Attorney General Bonta announced a $1.55 million settlement, pending court approval, related to allegations that Healthline.com, a website where consumers can read informational articles about medical and health topics, violated the California Consumer Privacy Act (“CCPA”) and the California Unfair Competition Law.Continue Reading California Attorney General Announces $1.55M CCPA Settlement with Healthline.com
Olivia Vega
Olivia Vega advises global companies on a broad spectrum of privacy, healthcare, and technology matters, helping them navigate both established and emerging laws and regulations. Her practice includes helping clients comply with state privacy laws, such as the California Consumer Privacy Act and the Washington My Health My Data Act, as well as federal frameworks like HIPAA and the privacy standards established by the Federal Trade Commission.
As part of her practice, Olivia helps clients develop privacy notices and policies, negotiate privacy terms with third-party vendors, and design governance programs for new products and services. Olivia also represents clients in enforcement actions brought by the Federal Trade Commission, particularly in areas like data privacy, artificial intelligence, and marketing practices. In addition, she plays a key role in advancing clients’ advocacy efforts during regulatory rulemaking processes on issues related to data privacy, cybersecurity, and artificial intelligence.
Olivia maintains an active pro bono practice, including assisting small and nonprofit entities with data privacy topics.
District Court Enjoins Privacy Rule Modifications Regarding Reproductive Health Care
On June 19, 2025, the U.S. District Court for the Northern District of Texas vacated the majority of the Biden Administration rule (the “2024 Rule”) modifying the Standards for Privacy of Individually Identifiable Health Information (“Privacy Rule”) under the Health Insurance Portability and Accountability Act (“HIPAA”) regarding protected health information (“PHI”) concerning reproductive health. As discussed in further detail in our previous blog post, the 2024 Rule “limit[ed] the circumstances in which provisions of the Privacy Rule permit the use or disclosure of an individual’s PHI about reproductive health care for certain non-health care purposes.” Continue Reading District Court Enjoins Privacy Rule Modifications Regarding Reproductive Health Care
HHS Issues Notice of Expiration of COVID-19 HIPAA Enforcement Discretion
By Libbie Canter, Anna D. Kraus, Olivia Vega, Elizabeth Brim & Jorge Ortiz on April 14, 2023
On April 11, the U.S. Department of Health and Human Services (“HHS”) Office for Civil Rights (“OCR”) announced that four Notifications of Enforcement Discretion (“Notifications”) that were issued under the Health…
Continue Reading HHS Issues Notice of Expiration of COVID-19 HIPAA Enforcement DiscretionFTC Announces First Enforcement Action Under Health Breach Notification Rule
On February 1, the Federal Trade Commission (“FTC”) announced its first-ever enforcement action under its Health Breach Notification Rule (“HBNR”) against digital health platform GoodRx Holdings Inc. (“GoodRx”) for failing to notify consumers and others of its unauthorized disclosures of consumers’ personal health information to third-party advertisers. According to the proposed order, GoodRx will pay a $1.5 million civil penalty and be prohibited from sharing users’ sensitive health data with third-party advertisers in order to resolve the FTC’s complaint.
This announcement marks the first instance in which the FTC has sought enforcement under the HBNR, which was promulgated in 2009 under the Health Information Technology for Economic and Clinical Health (“HITECH”) Act, and comes just sixteen months after the FTC published a policy statement expanding its interpretation of who is subject to the HBNR and what triggers the HBNR’s notification requirement. Below is a discussion of the complaint and proposed order, as well as key takeaways from the case.
The Complaint
As described in the complaint, GoodRx is a digital healthcare platform that advertises, distributes, and sells health-related products and services directly to consumers. As part of these services, GoodRx collects both personal and health information from its consumers. According to the complaint, GoodRx “promised its users that it would share their personal information, including their personal health information, with limited third parties and only for limited purposes; that it would restrict third parties’ use of such information; and that it would never share personal health information with advertisers or other third parties.” The complaint further alleged that GoodRx disclosed its consumers’ personal health information to various third parties, including advertisers, in violation of its own policies. This personal health information included users’ prescription medications and personal health conditions, personal contact information, and unique advertising and persistent identifiers.Continue Reading FTC Announces First Enforcement Action Under Health Breach Notification Rule
California Privacy Protection Agency to Hold Special Meeting to Discuss Proposed Federal Privacy Legislation
The California Privacy Protection Agency (“CPPA”) announced it will hold a special meeting on July 28, 2022 at 9 a.m. PST to discuss and potentially act on proposed federal privacy legislation, including the bipartisan American Data Protection and Privacy Act (“ADPPA”) (H.R. 8152). The ADPPA is a comprehensive data…
Continue Reading California Privacy Protection Agency to Hold Special Meeting to Discuss Proposed Federal Privacy LegislationOCR Seeks Comments Related to Recognized Security Practices and Distribution of Civil Monetary Penalties under the HITECH Act
In a new post on the Covington Digital Health blog, our colleagues discuss the Office for Civil Rights’ (“OCR”) recently published request for information (“RFI”) seeking comment on implementing certain provisions of the Health Information Technology for Economic and Clinical Health (“HITECH”) Act. The RFI seeks input as to…
Continue Reading OCR Seeks Comments Related to Recognized Security Practices and Distribution of Civil Monetary Penalties under the HITECH Act