On December 11, 2025, the CNIL fined an Israeli company €1 million for failing to comply with its GDPR obligations after providing personalized advertising services to an EU music-streaming platform. The service helped the platform to personalize and optimize marketing campaigns to promote its streaming services.
The CNIL held that the GDPR applied to the non-EU processor under Article 3(2), on the basis that it had monitored the behavior of EU users by creating audience segments based on demographics and listening habits, on behalf of the controller.
Why It Matters
This decision reinforces GDPR’s global reach and confirms that non-EU processors can face significant penalties when handling EU personal data. It highlights that merely assisting in behavioral profiling may trigger GDPR applicability under Article 3(2).
Relevant Facts
In November 2022, an EU-based platform notified the CNIL of a major data breach. Data from 12.7 to 21.6 million EU users (including 9.8 million in France)—including names, ages, email addresses, and listening habits—had been posted on the dark web.
The platform identified its former subcontractor, which had provided personalized advertising services, as the source of the breach. The CNIL conducted checks in 2023 and 2024, followed by an investigation in 2025, which uncovered multiple GDPR violations by the subcontractor.
Key GDPR Violations Identified by the CNIL
- Failed to delete data after contract termination. The Israeli company was found to have retained user data after the contract ended, violating Article 28(3)(g) GDPR. The company claimed the data was copied without management’s knowledge, but the CNIL rejected this defense. The data was stored in an insecure environment and only deleted on October 1, 2023—almost three years after contract termination and 11 months after the CNIL was notified of the breach. The CNIL treated this as an aggravating factor under Article 83 GDPR.
- Processed data beyond controller instructions. The company was found to have used client data to improve its own services—outside the controller’s mandate—contravening Article 29 GDPR.
- Lacked records of processing activities. The company failed to maintain a required register of processing activities under Article 30 GDPR. It argued that its data processing addendum contained all the necessary information, but the CNIL rejected this defense. While the contract and addendum included some details, the company admitted it did not maintain a formal register, and key information—such as the controller’s DPO contact details—was missing.
Enforcement
The CNIL decided that the company had been “very negligent”. Based on factors, such as the amount of data involved and the tardiness of the data deletion, it imposed a sanction of €1 million. The CNIL also took into consideration the company’s financial capacity, although it is not clear how (while the company’s turnover had been consistently rising over the years, it also claimed to consistently run a deficit). The decision is also silent on the enforcement mechanics and does not explain how the €1 million fine will be enforced against a company with no EU presence.
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Covington’s Data Privacy and Cybersecurity team closely monitors enforcement trends across jurisdictions and is available to advise on any questions.