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Conor Kane

Conor Kane advises clients on a broad range of privacy, artificial intelligence, telecommunications, and emerging technology matters. He assists clients with complying with state privacy laws, developing AI governance structures, and engaging with the Federal Communications Commission.

Before joining Covington, Conor worked in digital advertising helping teams develop large consumer data collection and analytics platforms. He uses this experience to advise clients on matters related to digital advertising and advertising technology.

New Jersey and New Hampshire are the latest states to pass comprehensive privacy legislation, joining CaliforniaVirginiaColoradoConnecticutUtahIowaIndiana, Tennessee, Montana, OregonTexasFlorida, and Delaware.  Below is a summary of key takeaways. 

New Jersey

On January 8, 2024, the New Jersey state senate passed S.B. 332 (“the Act”), which was signed into law on January 16, 2024.  The Act, which takes effect 365 days after enactment, resembles the comprehensive privacy statutes in Connecticut, Colorado, Montana, and Oregon, though there are some notable distinctions. 

  • Scope and Applicability:  The Act will apply to controllers that conduct business or produce products or services in New Jersey, and, during a calendar year, control or process either (1) the personal data of at least 100,000 consumers, excluding personal data processed for the sole purpose of completing a transaction; or (2) the personal data of at least 25,000 consumers where the business derives revenue, or receives a discount on the price of any goods or services, from the sale of personal data. The Act omits several exemptions present in other state comprehensive privacy laws, including exemptions for nonprofit organizations and information covered by the Family Educational Rights and Privacy Act.
  • Consumer Rights:  Consumers will have the rights of access, deletion, portability, and correction under the Act.  Moreover, the Act will provide consumers with the right to opt out of targeted advertising, the sale of personal data, and profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.  The Act will require controllers to develop a universal opt out mechanism by which consumers can exercise these opt out rights within six months of the Act’s effective date.
  • Sensitive Data:  The Act will require consent prior to the collection of sensitive data. “Sensitive data” is defined to include, among other things, racial or ethnic origin, religious beliefs, mental or physical health condition, sex life or sexual orientation, citizenship or immigration status, status as transgender or non-binary, and genetic or biometric data.  Notably, the Act is the first comprehensive privacy statute other than the California Consumer Privacy Act to include financial information in its definition of sensitive data.  The Act defines financial information as an “account number, account log-in, financial account, or credit or debit card number, in combination with any required security code, access code, or password that would permit access to a consumer’s financial account.”
  • Opt-In Consent for Certain Processing of Personal Data Concerning Teens:  Unless a controller obtains a consumer’s consent, the Act will prohibit the controller from processing personal data for targeted adverting, sale, or profiling where the controller has actual knowledge, or willfully disregards, that the consumer is between the ages of 13 and 16 years old.
  • Enforcement and Rulemaking:  The Act grants the New Jersey Attorney General enforcement authority.  The Act also provides controllers with a 30-day right to cure for certain violations, which will sunset eighteen months after the Act’s effective date.  Like the comprehensive privacy laws in California and Colorado, the Act authorizes rulemaking under the state Administrative Procedure Act.  Specifically, the Act requires the Director of the Division of Consumer Affairs in the Department of Law and Public Safety to promulgate rules and regulations pursuant to the Administrative Procedure Act that are necessary to effectuate the Act’s provisions.  

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