On August 14, the FTC announced a final rule that, according to the FTC, is intended to “combat fake reviews and testimonials.”  The rule will go into effect on October 21, 2024.  This final rule is the culmination of the FTC’s issuance of an advance notice of proposed rulemaking (ANPRM) in November 2022 and notice of proposed rulemaking (NPRM) in June 2023.  We previously analyzed the draft rule presented in the NPRM. 

In response to public comments, the FTC made several substantive changes in the final rule.  Many of these changes narrow the rule in helpful ways for businesses concerned about the breadth of the proposed rule, although a few changes arguably expand the rule.  We have outlined some of the major differences between the draft and final rules below:Continue Reading FTC Issues Final Rule on Reviews and Testimonials